The Last Comment Wins

Art Direction, Creation, Social Media

« We open a Burger King in the city
of the last one to comment this post »

Burger King is coming back in France after 15 years. A discreet comeback generating lots of rumors among the consumers but also within the press and the media, to the point that openings of restaurants became their only preoccupation. So how to create engagement on a Facebook page with a small fan base when Facebook’s new algorithm disadvantages publications with no media support?