The Pocket Cinema

Huawei

The Huawei Media Pad M2, a sound to rival the big screen

The new tablet Huawei MediaPad M2 provided with four Harman/Kardon speakers has a really extraordinary sound. But how to prove it? We created  Pocket Cinema, the first cinema compatible with your tablet. We added seats, spectators, soundproof foam and even exit and toilet signs. Just insert your Huawei MediaPad M2 in the Pocket Cinema and enjoy watching movies as if you were in a real movie theater.

Results

Launched in France, the idea got lots of positive reviews and comments in 10 countries (USA, UK, Spain, Italy, Turkey, Thailand, Japan…)

More than 6 million people where reached by the video.

More than 2000 tweets in only 3 hours thanks to a special social media mechanic added to an influencer/journalist after-work event.